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TAKE THE SURVEY 2007 RESULTS NOMINATE A PRODUCT
Each year CPG companies spend billions of dollars launching more than 30,000 new products. Eighty percent or more of these products fail because they do not adequately meet the emotional and rational needs of consumers. Successful new products, however, win over consumers through composition, packaging and promotion that truly resonate with them both emotionally and rationally.

On this website you can find out which new products have been voted “The Hottest” by over 3,000 North Americans and why these products were picked. You can also experience the HNP survey to participate and nominate your own products for Hot New Product 2008.
Jennie-O Turkey Store from Hormel Foods
Generation Max from Mars
2008 hot product

 

    
Take a survey 2007 Result Nominate Nominate A Product!