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TAKE THE SURVEY 2007 RESULTS NOMINATE A PRODUCT
Do you know of a Hot New product that could win over consumers in 2008? Here is your chance to tell us about it…

HOW DOES IT WORK?
Simply complete this short nomination form. The product(s) you submit will be screened by our researchers and those selected for the HNP 2007 finals will be evaluated by consumers on their performance on the HOT Index (combining the consumer’s emotional response and the product’s projected brand personality: unconscious, hidden, and right-brained factors) and the SPEX Index (the rational messaging: conscious, functional and left-brain factors).

HOT TIP: The most successful  new products will win over consumers through composition, packaging and promotion that truly resonate with them both emotionally (HOT) and rationally (SPEX).

WHAT DO I GET?
The main benefit for marketers submitting products, is having your product featured in the Hot New Products 2008 finals. The outcome will give you a quantitative read on your product’s performance on key measures and the product’s detailed emotional, personality and rational profiles.

Everyone who submits a nomination will be entered into a contest and one lucky people will be selected at random to win one of these HOT prizes: iPhone, Nintendo Wii, XM Radio or an iRobot Roomba. In addition, the winning products will be featured in Cover Stories of our media partners. Check back here for publication dates.

Be sure to check back here on Friday, August 29 2008 to find out which products made it into the finals of Hot New Products 2008! 
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Please note that due to a large number of submissions not all nominations will be accepted.
Take a survey 2007 Result Nominate